Branding

Construction

Social media icons are individually designed based on each platform specifications. They are an exception to the clear space guidelines and are sized optically to best fit each shape. As a general rule, the logomark height should be 40% of the height of container

Remember to align the logo center vertically and horizontally of the icon container

Guidance

In general, the logomark should be used, either using the primary brand colour on white or in white on the primary brand colour.

Additional elements and the primary logo should not be added to the profile image because of the lack of space. The identification of specific verticals, channels, offerings or sub-brands should be made in the channel name and not the profile image

Never use secondary colours, images and background images or effects - shadows, gradients, bevels - when creating branding assets for social media accounts

Remember to keep all of our branding, regardless of the social media channel, simple, clear, consistent and recognisable as part of the AnyVan ecosystem