Emoijs

Emojis are an addition visual cue that helps make our brand both playful, relatable and adds personality to our product experiences. Emojis are universally recognisable symbols and they help communicate simple ideas quickly and help convey emotion without much effort

• Never use emoji in place of words in order to make your message easily understood
• Focus first on the message and then bring in emoji to add meaning and fun
• Don’t use an emoji when an illustration or an icon would work better

Misuse

Don’t pair emoji with low-contrast backgrounds

Don’t replace words with emojis

Don’t use unapproved emojis