Hierarchy

Definitions

Master brand

The master brand establishes the AnyVan umbrella under which all communication including products, offerings and initiatives – internal and external – are created and communicated

Sub brand

A sub brand is a secondary brand that usually has its own distinct voice and personality. This can help the business target a specific market and audience. While this sub brand is distinct, it still relates to the parent brand

Offering

Much like a sub brand, an offering further adds dimension of a sub brand, with the added caveat that is doesn't have it's own distinct visual identity and gets meaning from the associated brand / sub brand

Internal

These are internal brand components that are never seen outside of the AnyVan ecosystem

Structure