Grammar and style
Don't use an acronym unless it's commonly used, and spelling the words out will cause more confusion
anyvan.comWhen referring to the URL, don’t use italics or a colon
Omit “http://www.” when referring to a website in copy - Visit anyvan.com for more information. If a link is longer or more complicated than just anyvan.com/page, use an embedded link instead of writing it out.
timeUse figures except for noon and midnight, always use a.m. or p.m. (not o’clock). Separate hours from minutes with a colon: 2:30 a.m.
addressesAlways write out Road, Drive, Court, Square, Lane, Alley and Terrace. Abbreviate Boulevard (Blvd.), Avenue (Ave.) and Street (St.) only with exact numbered address: She lives at 101 Maple St. She lives on Maple Street.
Abbreviate directions on exact numbered address: She lives at 101 N. Maple St. Always use numbers in address, even if it’s less than 10: She lives at 1 Maple St.
ampersands (&)Don’t use them - always write it out - "and". Sometimes we use ampersands to conserve space (especially online), but they should not be used in body copy
If you’ve got part of a sentence in brackets, then the punctuation sits outside them (like this). (But if you’ve got an entire sentence in brackets, then it sits inside. Like this!)
bullet pointsBullets are useful for adding structure to longer copy, and making it easier to scan. Only write one point per bullet point. And don't put full stops at the end of bullets
If the sentence that introduces the bullet points is a full sentence, then the bullets start with capitals. But if the sentence that introduces the list of bullet points isn’t a full sentence, don’t use capitals
Use sentence case for body copy, headings, subheadings, links and buttons. That means that only the first letter of the first word is a capital. But if there’s a proper noun, like a name or a place, make sure you give that a capital.
Always use numerals without st, nd, rd or th: January 4, 2010
When a month is used with a specific date, you may abbreviate Jan., Feb., Aug., Sept., Oct., Nov., Dec.: Jan. 4, 2010
When a month is used only with a year, don’t use a comma: January 2010
If a date includes year and is in a sentence, use a comma after the year: Jan. 4, 2010, was a productive day at AnyVan
Don’t hyphenate email