Business intelligence

Primary logo

The logo should, where possible, appear in 'White' against the primary colour of the property, audience or offering - in order to give this internal logo context and meaning. If and when written out it, the logo should be stylized as Business intelligence

Primary logomark

In some instances, a reduced version of the logo is required. This should be seen as an fallback and should only be used...

• if the Business intelligence brand and context has been clearly established
• In environments clearly controlled by Business intelligence
• When spatial restrictions make the full logo illegible

Clear space

When using logo assets with other graphic elements or text, make sure you give it enough room to breathe. The clear space around the logo assets should be 100% of the height of the assets, marked below as ‘j’ and 'r'

Minimum size

To ensure legibility of the assets, minimum sizes should be adhered to. As indicated below, the height of the logo assets should not be smaller than 30px, for the logomark, and 50px for the primary logo

Misuse

The primary logo and logomark should always appear flat and should never be embellished with shadows, bevels or embossing techniques