Primary logo
The logo should, where possible, appear in 'White' against a ‘Sapphire’ background. If and when written out it, the logo should be stylized as AVB
Business
Identity
Primary logomark
In some instances, a reduced version of the logo is required. This should be seen as an fallback and should only be used...
- if the AVB brand and context has been clearly established
- In environments clearly controlled by AVB
- When spatial restrictions make the full logo illegible
Clear space
When using logo assets with other graphic elements or text, make sure you give it enough room to breathe. The clear space around the logo assets should be 100% of the height of the assets, marked below as ‘j’ and 'r'
Minimum size
To ensure legibility of the assets, minimum sizes should be adhered to. As indicated below, the height of the logo assets should not be smaller than 20px - the only exception to this rule is if the logomark is used as a favicon
Discontinued logos
The following logos and lockups have been discontinued
Misuse
The primary logo and logomark should always appear flat and should never be embellished with shadows, bevels or embossing techniques
The primary logomark should never be used as anything other than a logomark and a primary branding mark
