Photography

Anchor

Assessing the current industry landscape, and our competitors, a clear trend in the typesand styles of the visuals used can be found. Everything appears to be stock photography - not necessary in the sense that they are purchased images, but in the sense that they could be be. There isn't anything particular that differentiates these images from others in the market. The dominant theme seems to be shots of vehicles, most often obscured by a lens flare or driving off into the sunset, and generally the grading is very warm.

What to avoid

A better approach

...this is not entirely a fixed and definitive rule, but where possible, and as a first call for anchor photography, always try and be more creative with depictions of elements and assets that we interact with or deal with

Fundamentals