Shapes

Hexagons

Construction

Ratio for the hexagons should be 146:133 - p:x shown below

Hollow

The width of the stroke should be 4% of the height of the hexagon - round down as required

Misuse

Never truncate a hexagon in a way that creates voids. Never cut only a single point of a hexagon

Create oversized hexagons and cut them accordingly - no sharp points, no voids, no half points and more than one point has been omitted

Extended hexagon

Misuse

Never round the sharp edges of this shape

Shapes should always sit flush with the edge of the artwork - Sharp edges should never be seen - there should always be the illusion that there is more to the shape beyond the boundaries of the artwork

Truncated parallelogram

Using a range of between 17% - 34% of the height of the shape as a guide for the corner radius allows us to mimic the corner radius of the logmark. The exposed points should never use the same percentage, and as a general rule, the larger percentage / point should be halved for the smaller point.

Misuse

Shapes that stray too far from the logomark should also be avoided

Shapes should always sit flush with the edge of the artwork - Sharp edges should never be seen - there should always be the illusion that there is more to the shape beyond the boundaries of the artwork

Never round the two other points of the shape, the idea - as indicated by the name of this shape - is for the parallelogram to appear truncated

Alternative truncated parallelogram

Extended parallelogram

Misuse

Shapes should always sit flush with the edge of the artwork - Sharp edges should never be seen - there should always be the illusion that there is more to the shape beyond the boundaries of the artwork

Never rotate these shapes at odd angles

Squircle

Taking the extended parallelogram from AnyVan's visual toolbox. Ratio for the squircle should be 4:3 - y:x shown below.