Shapes

Principles

Taking the AnyVan logo mark as inspiration, we can draw out a shape - often referred to as a rounded square - that will inform our shape library.

Play with various executions, try filled shapes - with both imagery, illustrations, iconography and colour. Try shapes that have been outlined and try truncation to constantly keep our creative executions fresh

When truncating only cut complete shapes - shapes that not inherently truncated - to form new shapes and build interesting executions

Neutral

Neutral shapes, are shapes built around the core shape of our logo mark. These can be used, regardless of the brand, offering or property

Consumer

Business

MagicVan