AnyVan, the consumer side of the AnyVan Group, has always had a bright colour at the center of it's brand architecture. It makes sense then, for the business side, to keep this convention while still retaining it's moody palette as a clear differentiator; As the brand evolves, it sees a shift away from a strong, dark colour. This colour was initially found in the secondary palette, but moving it up, one can see how this works better - and in a more cohesive way - with the rest of the AnyVan ecosytem.
Primary palette
The blue / green colour, labelled below as 'Sapphire', is our foundational color and an instant visual cue of our brand personality; vibrant, energetic and professional
This rich hue is tempered by not only using it thoughtfully and with purpose, but by also offsetting it with a strong usage of white, 'Bluewood', 'Trade wind',the secondary and tertiary palette
All body copy and text should always be written in 'Scorpion' to match the standard of the primary AnyVan ecosytem
Sapphire
HEX#216477
RGB33,100,119
CMYK71, 25, 0, 13
Trade wind
HEX#57BEC6
RGB87,190,198
CMYK71, 25, 0, 13
Bluewood
HEX#284E5B
RGB40,78,91
CMYK71, 25, 0, 13
Secondary palette
This palette should only be used through the context of AVB and should not be used with other properties or offerings
Persimmon
HEX#FC511F
RGB252,81,31
CMYK100, 34, 0, 43
Violet
HEX#390040
RGB57,0,64
CMYK79, 28, 0, 25
Slate
HEX#8F9EA2
RGB143,158,162
CMYK73, 33, 0, 56
Tertiary palette
Due to the bright nature of these colours, they should be used sparingly and should be used primarily as accents and highlights in creative executions
